IKEA unveils a look at its new VÄXELBRUK collection, which is a new home range that highlights a sustainable effort. The entire capsule is made from recycled coworker uniforms to build upon greener efforts. The Swedish brand was inspired by the VÄXELBRUK project, which was transforming old apparel into raw secondary materials.
The word VÄXELBRUK means 'interchangeable in Swedish, which pertains to the values of the collection as a whole. There are 16 items in the range including curtains, cushion covers, bags, and throws. All of these are made from 300 tonnes of upcycled IKEA uniforms. It is collection before being blended with other materials including old PET bottles to create the specific color and quality.
Staff Uniform-Made Home Collections
IKEA's VÄXELBRUK Collection Upcycles Worker Uniforms
Trend Themes
1. Upcycled Home Collections - The VÄXELBRUK collection by IKEA showcases a sustainable trend of repurposing worker uniforms into home items.
2. Sustainable Fashion - The use of recycled coworker uniforms in the VÄXELBRUK collection demonstrates a trend of incorporating eco-friendly materials into fashion design.
3. Circular Economy - The VÄXELBRUK collection exemplifies the trend of circularity by transforming old apparel into raw secondary materials for new home products.
Industry Implications
1. Home Furnishings - The VÄXELBRUK collection presents an opportunity for the home furnishings industry to explore the utilization of upcycled materials in their product lines.
2. Sustainable Fashion - The incorporation of recycled coworker uniforms in the VÄXELBRUK collection points towards potential innovation within the sustainable fashion industry.
3. Textile Recycling - The VÄXELBRUK project highlights an industry opportunity in textile recycling, as it utilizes old apparel as raw materials for creating new home collections.