The VS Magazine October 2013 cover was shot by the talented Ellen von Unwerth. The accompanying fashion editorial features black and white images of playful school girls getting into all kinds of trouble. A boarding school atmosphere is implied through the girls' preppy uniforms, pillow fights and lack of male models.
The models (Hailey Clausen, Luma Grothe, Ashley Smith, Emma Stern, Jennifer 'JP' Pugh and Lindsay Byard) pose in a sensual manner without being tawdry. They can be seen teasing boys in a cowboys and (Amer)Indian-themed shot as well as each other. Other silly shots include a hair as mustache picture.
The VS Magazine October 2013 shoot is full of coquettish girly charm and highlights Ellen von Unwerth's signature style. This editorial is sure to be a teenage boy's dream, without being overdone or over-sexualized.
Sensual Boarding School Shoots
The VS Magazine October 2013 Issue Features Stunning School Girls
Trend Themes
1. Playful School Girls Fashion Editorial - There is potential for clothing retailers and fashion designers to create collections inspired by the playful and preppy uniforms worn by the school girls in the editorial.
2. Sensual Fashion Photography - Photographers and fashion brands can explore opportunities to create sensual yet tasteful fashion photography that appeals to a wide range of audiences.
3. Playful School Girls Themed Marketing Campaigns - Marketing and advertising agencies can create playful school girls themed campaigns that are not over-sexualized but still capture the girly charm of the editorial.
Industry Implications
1. Fashion Retail - Fashion retail brands can leverage the imagery from the editorial to create clothing collections targeting millennials who are looking for playful yet tasteful designs.
2. Fashion Photography - Professional and aspiring photographers can take inspiration from the editorial's style to create memorable and sensual fashion photography.
3. Advertising and Marketing - Advertising and marketing agencies can take inspiration from the school girls theme to create campaigns that appeal to young and trendy audiences without resorting to over-sexualizing the content.