Vrai is a vodka cocktail brand that offers a range of refreshing beverages that are ideally consumed during the warm summer months.
There are three different flavors in the collection, including a Paloma with sweet and citrus notes, a Green Tea with fruity and earthy notes, and a Tangerine with sweet and tart flavors. The beverages' branding was created by the agency Design Womb, which opted for a minimalist but eye-catching design. Each can has a white backdrop, features the Vrai logo at its center, and contains a vivid graphic at its base that differs in color depending on the flavor of the can's contents.
These refreshing Vrai beverages are the perfect cocktails for the summer due to their on-the-go packaging.
On-the-Go Vodka Cocktails
Vrai is a Collection of Refreshing, Vodka-Based Beverages
Trend Themes
1. On-the-go Packaging - The trend of on-the-go packaging presents an opportunity to create innovative and convenient beverage options for consumers.
2. Refreshing Beverage Options - The demand for refreshing and flavorful beverages opens up a market for innovative cocktail brands like Vrai.
3. Eye-catching Branding - Eye-catching and minimalist branding designs attract consumers and create brand recognition in the competitive beverage industry.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can explore new designs and materials that cater to the trend of on-the-go packaging.
2. Cocktail Brands - Cocktail brands can capitalize on the demand for refreshing beverages by providing unique and flavorful options like Vrai.
3. Graphic Design - The graphic design industry has an opportunity to create eye-catching branding designs for beverage brands that stand out on store shelves.