It is rare that the manner in which a shoe is released is as revolutionary as the product itself, but that's exactly what ASICS did with the VR launch of its METARACER, METARISE and METASPRINT shoes. The sportswear trio was set to launch at the ASICS Innovation Summit in Tokyo, but has since relocated to the online world, making the announcement in virtual reality via a 'Virtual Innovation Lab.'
The company stated that in this format "‘Media, athletes and shoppers around the world can experience the three new shoes up close and personal – in the virtual innovation lab of the ASICS Institute of Sport Science." All three shoes stay true to ASICS' ethos, which helps athletes safely perform to the best of their ability.
VR Sports Shoe Releases
ASICS' VR Launch Announced Three New Shoes
Trend Themes
1. Virtual Reality Product Launch - Companies can adopt the use of virtual reality technology to launch new products, immersing customers remotely in an engaging and interactive brand experience.
2. Augmented Reality Try-ons - Businesses can use AR technology to allow customers to virtually try on products before purchase, enhancing the e-commerce experience and increasing sales.
3. Online-only Product Launches - The online world offers new options for companies to release new products, generating buzz and creating a more memorable and unique launch experience.
Industry Implications
1. Sportswear - Sportswear brands can leverage virtual reality to create immersive product launches that engage customers and enhance brand loyalty.
2. Retail - Online retailers can use AR technology to allow for virtual try-ons, improving the customer experience and easing purchasing decisions.
3. Marketing - Virtual reality and online-only product launches offer a unique opportunity for marketers to create memorable experiences that stand out from traditional marketing campaigns.