'InStyle' magazine recently included VR footage as part of the bonus content for its November issue. The fashion industry has been quick to embrace the benefits of VR technology due to the visual aspect of editorials. The latest use of VR technology comes in the form of fashion photoshoot.
For the November issue of InStyle, the magazine is giving viewers the opportunity to view VR-only bonus content. The VR footage is based on the photoshoot with actress Drew Barrymore. The video takes viewers through the process of taking the perfect cover photo by looking at the make-up used and the wardrobe choices presented to the actress. In order to view the footage, viewers need a Google Cardboard device or the InStyle Viewer.
The VR tour gives viewers a new way to engage with traditional media formats such as magazines.
Guided VR Photoshoots
This Magazine Incorporated VR Footage into Its Latest Cover Shoot
Trend Themes
1. Fashion VR Photoshoots - Using VR technology for fashion photoshoots could be the next big thing in editorial visuals and creative marketing.
2. Innovative Online Magazine Content - More traditional magazine formats are exploring ways to incorporate innovative platforms such as VR creating an opportunity to diversify their media offerings.
3. Vr-based Advertising Campaigns - Companies interested in creating dynamic ad content can benefit from using VR to engage their target audience in a more immersive way.
Industry Implications
1. Fashion - The fashion industry can incorporate new VR experiences into photoshoots and editorial content to create interactive and engaging consumer experiences.
2. Publishing - Publishing industries, especially print media, can improve its readership and interest levels by using VR and other immersive technologies.
3. Advertising - Advertising via VR has a lot of potential, especially if companies can offer immersive virtual experiences to customers.