The VPL Pre-Fall 2012 collection features a ton of the brand’s signature urban, athletic-inspired clothing, but taken up a notch this season.
Designer Victoria Bartlett told Style.com that her aim with the Pre-Fall offering was about "playing with your prime pieces—manipulating and articulating them to feel fresh."
While the VPL Pre-Fall 2012 collection seems to be all about comfort and lounge-wear, that’s actually not true upon closer inspection. The brand is known for its body conscious looks and this season is no different.
Although the standout pieces, the matching gray blazer and cropped pants, appear to be about as comfortable as sweatpants, the look is more structured since they are made of an ultra stretchy chambray material that allows a woman’s body to really be the focus of the look.
The VPL Pre-Fall 2012 collection is a great lesson in how to fuse comfort and style for a look that is utterly chic.
Bold Comfy Couture
The VPL Pre-Fall 2012 Offering is Comfortable-Chic
Trend Themes
1. Urban Athleisure - The VPL Pre-Fall 2012 collection showcases the trend of combining urban aesthetics with athletic-inspired clothing for a comfortable-chic look.
2. Body-conscious Fashion - The VPL Pre-Fall 2012 collection highlights the trend of body-conscious designs that prioritize the silhouette and allow the body to be the focus of the look.
3. Comfortable-chic - The VPL Pre-Fall 2012 collection exemplifies the trend of blending comfort and style to create a fashionable yet comfortable look.
Industry Implications
1. Fashion - The fashion industry can explore innovative ways to incorporate urban athleisure elements and body-conscious designs into their collections.
2. Sportswear - The sportswear industry can capitalize on the demand for comfortable-chic clothing by creating stylish athleisure pieces with body-conscious silhouettes.
3. Lifestyle - The lifestyle industry can cater to the growing desire for fashionable yet comfortable clothing options by offering versatile pieces that combine comfort and style.