VOSS+ water, a line of functional beverages, was recently expanded to play a bigger part in consumers' daily lives. Previously, the premium water brand introduced a variety with a plant-based multi-mineral complex derived from seaweed and its new offerings help people get more collagen and Vitamin D.
VOSS+ Collagen contains 10 grams of collagen per bottle, plus a berry essence and just 40 calories per bottle. Similarly, the new functional beverage enriched with Vitamin D shares 50% of the recommended daily value of Vitamin D with a citrus essence. This variety helps to recognize that more than 40% of the American adult population is deficient in Vitamin D. Free from sweeteners, the bottled water beverages are packaged in 100% recycled PET bottles.
Premium Functional Waters
VOSS+ Water is Enhanced with Additions Like Collagen or Vitamin D
Trend Themes
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Premium Functional Waters — Functional beverages with added nutrients are becoming more popular and could lead to new opportunities for health and wellness products.
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Collagen-enriched Beverages — Collagen-enhanced drinks may disrupt the supplement market as consumers seek more convenient and accessible ways to consume collagen.
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Vitamin D-enriched Beverages — Increasing awareness of Vitamin D deficiency may create a demand for more products enriched with this essential nutrient.
Industry Implications
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Beverage Industry — Functional beverages are a growing segment of the beverage industry, and companies can innovate by developing new products with added nutrients.
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Health and Wellness Industry — Functional waters with added nutrients provide opportunities for the health and wellness industry to develop products that meet consumers' demand for convenient and effective ways to improve their health.
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Sustainability Industry — The use of 100% recycled PET bottles in VOSS+ water can inspire other companies to incorporate sustainable practices in their manufacturing processes and reduce their environmental impact.