Airports aren't always associated with a unique dining experience, but Pittsburgh's International Airport is hoping to change that with the introduction of the Voodoo Brewery.
This pop-up pub will be located in one of the airport's concourses, offering travelers something a little more authentic, that better represents the city. In a news release, Allegheny County Airport Authority's Chief Commercial Officer Eric Sprys said "The addition of Voodoo Brewing Co. is the latest piece to bringing more of our regional flavor into the terminal. Sense of place is important and we're excited that travelers can experience more of the Pittsburgh region right at the airport."
Voodoo Brewery can seat up to 25 guests and serves as the industry's efforts to celebrate local businesses.
Pop-Up Airport Breweries
Voodoo Brewery Has Opened at the Pittsburgh International Airport
Trend Themes
1. Pop-up Airport Breweries - The trend of pop-up airport breweries allows airports to offer unique dining experiences and showcase local businesses.
2. Authentic Regional Representation - The trend of offering authentic regional experiences at airports allows travelers to immerse themselves in the local culture and flavor of a city.
3. Sense of Place in Airports - The trend of creating a sense of place in airports enhances the overall travel experience and makes airports more than just transit hubs.
Industry Implications
1. Airport Services - The airport services industry can capitalize on the trend of pop-up airport breweries by partnering with local breweries to create unique dining experiences for travelers.
2. Hospitality - The hospitality industry can benefit from the trend of offering authentic regional representation at airports by providing travelers with local, cultural experiences through pop-up dining venues.
3. Craft Breweries - Craft breweries can take advantage of the trend of pop-up airport breweries to expand their reach and showcase their products to a wider audience of travelers.