Different brands of beer really only have their labels to distinguish themselves from the competing beverages on the shelf, but VooBrew packaging has been executed in such a way that avoids the use of the typical long necked bottle, swapping it out for another silhouette.
The ale and lager have been funneled into small stubby jars that make them look more like eclectic moonshine flasks. The labels were printed on hand-cut white stickers marked with thick black letters and the embellishment of one additional dye each.
The vintage homespun approach to VooBrew packaging was conceived by Hannah Volz who chose to seal each bottle with corks and wrap them in twine. The result is a quality and authentic aesthetic that's embraced appropriately by a special wooden storage crate.
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
Trend Themes
1. Alternative Packaging - Opportunity for beer brands to explore unconventional and unique packaging designs to differentiate themselves.
2. Vintage Branding - Rise in popularity of vintage-inspired branding that creates a sense of nostalgia and authenticity.
3. Craft Moonshine Aesthetic - Emerging trend of craft beer brands adopting a moonshine-inspired aesthetic to appeal to a niche market.
Industry Implications
1. Craft Beer - Craft beer industry can leverage alternative packaging and vintage branding to stand out in a competitive market.
2. Graphic Design - Graphic design industry can provide services to create unique and eye-catching vintage-inspired packaging for beer brands.
3. Wooden Packaging - Opportunity for wooden packaging suppliers to tap into the demand for rustic and authentic beer packaging.