The Volvo S60 Naughty Experiment has to be one of the best research experiments ever done by a car company. Volvo was looking to promote their new S60 and see which of Europe’s major cities were the naughtiest at the same time. Let the party begin!
The Volvo S60 Naughty Experiment took place under the guise of a promotional party for the Volvo S60. Party goers were unknowingly tested to see if they would do things like trample a flowerbed, flirt with a married woman, and try and sneak into a VIP room. Check out the video to see the whole experiment, and hit the gallery to see the winner.
Automaker Inhibition Experiments
The Volvo S60 Naughty Experiment Shows a New Side of the Automake
Trend Themes
1. Experiential Marketing - Disruptive innovation opportunity: Explore the use of experiential marketing campaigns to engage and test consumer behaviors in a fun and interactive way.
2. Social Experiment - Disruptive innovation opportunity: Conduct social experiments to gather real-time data on consumer reactions and preferences for product promotions and brand messaging.
3. Behavioral Analytics - Disruptive innovation opportunity: Utilize behavioral analytics to gain insights into consumer decision-making processes and tailor marketing strategies accordingly.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrate interactive and engaging marketing tactics to create buzz and generate interest in new car models.
2. Event Planning - Disruptive innovation opportunity: Incorporate social experiments and interactive elements into event planning to create memorable experiences that leave a lasting impression on attendees.
3. Market Research - Disruptive innovation opportunity: Combine experiential marketing with market research methodologies to gather valuable insights into consumer behavior and preferences.