Volvo is looking to refine passenger experience in luxury cars through its Volvo Lounge Console concept, which was unveiled at the Shanghai International Auto Show. This concept is designed to provide chaffeur-driven folks with extra space and comfort. The concept calls for the front passenger seat to be removed entirely and replaced with a multi-purpose luxury footrest.
Come to think about it, the front passenger seat in chaffeur-driven cars is rarely used as the passenger tends to sit in the back. Therefore it makes good sense to replace the unused front seat with a console that includes storage space, a TV screen and a mirror.
The Chinese luxury auto market is growing at leaps and bounds, and this intelligent solution is sure to appeal to many well-monied Chinese car buyers.
Luxury Car Lounge Concepts
The Volvo Lounge Console Includes a Luxury Footrest and TV Screen
Trend Themes
1. Enhanced Passenger Experience - Opportunity for luxury car manufacturers to innovate and create concepts that offer enhanced comfort and convenience for passengers, such as replacing unused seats with multi-purpose consoles.
2. Chinese Luxury Auto Market - Growing Chinese luxury auto market presents a lucrative opportunity for automakers to design and market intelligent solutions that cater to the preferences and needs of well-monied Chinese car buyers.
3. Integration of Entertainment Systems - Possibility for car manufacturers to integrate advanced entertainment systems, such as TV screens, into luxury car interiors to provide passengers with a more immersive and enjoyable experience during their journeys.
Industry Implications
1. Luxury Car Manufacturing - Disruptive innovation opportunity for luxury car manufacturers to redefine the passenger experience and appeal to discerning customers by offering unique and luxurious features, such as multi-purpose consoles and enhanced entertainment systems.
2. Automotive Technology - Opportunity for automotive technology companies to develop and supply advanced entertainment systems and integrated solutions to luxury car manufacturers, catering to the growing demand for immersive in-car experiences.
3. Chinese Luxury Auto Market - Growing Chinese luxury auto market creates a potential market for car manufacturers to introduce and promote innovative concepts that meet the preferences and aspirations of affluent Chinese car buyers.