One of the ways that Baby Boomers are satisfying their wanderlust in a cost-effective way is with volunteer vacations. Discover Corps is one such volunteer travel company that offers a meaningful way for active older adults to explore new ways of living and new cultures, all the while offering a sense of companionship and connection.
Some of the destinations that are ready to be explored by seniors include Peru, Egypt and Alaska. While Discover Corps' trips to Oaxaca are focused on empowering girls and women, volunteer vacations to Kenya have safari and conservation themes.
As Discover Corps says, "As long as you are comfortable walking several miles a day often on uneven ground, then you should be a great fit for our vacations with purpose."
Purpose-Driven Boomer Vacations
Discover Corps' Volunteer Vacations Appeal to Active Older Adults
Trend Themes
1. Boomer Volunteer Vacations - Increasing demand for cost-effective and meaningful travel experiences among active older adults presents innovative opportunities for volunteer travel companies.
2. Purpose-driven Tourism - The growing trend of purpose-driven tourism creates disruptive innovation opportunities for travel companies to design experiences that align with the values of their target demographic.
3. Senior Safari and Conservation - The rising popularity of safari and conservation themes in volunteer travel presents innovative opportunities for travel companies to design experiences catering to seniors’ specific interests.
Industry Implications
1. Volunteer Travel Companies - Volunteer travel companies can cater to the needs of the aging population by designing affordable, purpose-driven and experiential travel packages that appeal to their interests.
2. Tourism Industry - The growing demand for purpose-driven travel among active older adults presents innovative opportunities for the tourism industry to develop sustainable and socially responsible products and services that align with the values of this demographic.
3. Adventure Tourism Sector - The trend of safari and conservation themes in senior travel presents disruptive innovation opportunities for adventure tourism companies to design new experiences that offer unique and transformative insights for older adults.