Volkswagen has launched a clever social media 'pin it to win it' game on Facebook called Volkswagen Street Quest, which has fans using Google Street View to find and pin Volkswagen vehicles on the roads of South Africa.
Created by Ogilvy Capetown, the Volkswagen Street Quest game essentially gamifies Google Street View, making it fun and interactive while at the same time helping to promote Volkswagen's lineup of cars. The campaign will run for a month, and each week there will be a Quest winner (the person who pins the most Volkswagen cars), who will go on to compete against the other winners at the Grand Final in Capetown. Here, the winners will be pitted against each other to pin as many Volkswagen cars as possible, but this time in real life. The grand prize will be a package of tech goodies, including an Apple iPad, iPhone, Macbook Air and a Samsung 46-inch TV.
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
Trend Themes
1. Social Media Gamification - The use of gamification in social media platforms to engage users and promote brands.
2. Interactive Advertising Campaigns - Creating interactive and immersive experiences through advertising campaigns to increase brand awareness and user engagement.
3. Augmented Reality in Marketing - Using augmented reality technology in marketing strategies to provide unique and interactive experiences for consumers.
Industry Implications
1. Automotive - Opportunities for automotive companies to leverage gamified experiences to promote their brands and engage with consumers.
2. Advertising - Disruptive innovation opportunities in the advertising industry through the integration of interactive elements and gamified campaigns.
3. Technology - The development and utilization of augmented reality technologies in marketing campaigns presents disruptive innovation opportunities in the technology industry.