Marketing is often about customer engagement and if you're an auto manufacturer, what better way to engage the than with a fun driving game? The Volkswagen Polo Game, called 'Tame the Tank,' is an advergame created by Tribal DDB Amsterdam to promote the Volkswagen Polo.
The Volkswagen Polo game, which is--unfortunately--all in Dutch, is 2D but features some 3D aspects. It involves driving around the new Polo while collecting items for "good and bad," according to Digital Buzz.
Test Drive Advergames
The Volkswagen Polo Game 'Tame the Tank'
Trend Themes
1. Advergames - Creating interactive games to promote products and engage customers.
2. Customer Engagement - Using innovative methods to connect and involve customers in marketing efforts.
3. Virtual Test Drives - Simulating real-life driving experiences through virtual reality or interactive games.
Industry Implications
1. Automotive - Leveraging interactive games and virtual experiences to advertise and attract potential car buyers.
2. Digital Marketing - Developing cutting-edge strategies to engage customers and promote products through digital platforms.
3. Gaming - Partnering with businesses to create branded games that entertain and promote their products or services.