Lithuanian stunner Giedre Dukauskaite looks ultra-fashionable inside the latest issue of Vogue Turkey March 2010. Showing off pieces from Viktor & Rolf, D&G and Versace, this editorial screams fashionista.
Shot by photographer John Lindquist and styled by Konca Aykan, this studio shoot shows off gorgeous ruffles, geometric patterns and a pair of to-die-for strappy shoes. Check out this hot shoot inside Vogue Turkey's premiere issue.
Implications - Female consumers are moving way from sleek and minimal aesthetic choices towards pieces that have volume and shape. This stems from a desire to emulate current pop icons. Companies ought to consider how they can make the transition of a minimal aesthetic to one with more volume.
Lavish Ruffle Fashion
Vogue Turkey March 2010 is Full of Flouncy Fashions
Trend Themes
1. Volume Fashion - The trend of female consumers moving towards fashion pieces with volume and shape presents opportunities for companies to create innovative designs that incorporate ruffles and geometric patterns.
2. Emulating Pop Icons - The desire of female consumers to emulate pop icons in their fashion choices opens up opportunities for companies to create clothing lines inspired by celebrity styles.
3. Transition From Minimalism - The shift of female consumers away from sleek and minimal aesthetic choices towards fashion with more volume creates opportunities for companies to develop products that combine minimalism with elements of volume and shape.
Industry Implications
1. Fashion Design - The trend of female consumers embracing volume fashion creates disruptive innovation opportunities for designers to create unique pieces that incorporate ruffles, geometric patterns, and bold shapes.
2. Celebrity Fashion - The trend of female consumers emulating pop icons in their fashion choices presents disruptive innovation opportunities for companies in the celebrity fashion industry to design and market clothing collections inspired by popular celebrities.
3. Fashion Retail - The transition of female consumers from minimalism to fashion with more volume opens up disruptive innovation opportunities for retailers to curate and showcase clothing lines that cater to this changing trend.