This Vogue Russia January 2014 editorial shows how chic the beauty and grace of ballet can be.
Famous fashion photographer Patrick Demarchelier shoots Maria Semenyachenko stretching and posing in impressive ways. The flexible subject of this fashion shoot has her brown hair pulled back into a bun, her eyes given liner to make them look even bigger and red painted onto her lips. Semenyachenko dons lots of sportswear while standing on her tippy-toes or jumping in the air.
The styling in this Vogue Russia January 2014 spread it all very athletic and body conscious. Lots of chic sports bras, tiny black sports shorts and one piece dancing outfits are given center stage. There is no jewelry, but in every image, the dancer wears stylish black ballet shoes.
Brash Ballerina Spreads
Patrick Demarchelier Captures Ballerinas for Vogue Russia January 2014
Trend Themes
1. Athletic Ballet Fashion - Incorporating athletic wear into traditional ballet attire creates a new trend with opportunities in crossover fashion and dance apparel.
2. Body Positivity in Ballet - Highlighting the athleticism of ballet dancers in fashion spreads promotes body positivity and inclusivity in an industry with historically strict beauty standards.
3. Sportswear Glamour - Elevating sportswear to a more glamorous level allows for collaborations between athletic wear brands and luxury fashion labels or designers.
Industry Implications
1. Fashion - Bridging the gap between athletic wear and high fashion creates opportunities for collaborations and new product lines for both industries.
2. Dance - Promoting ballet as a form of athletic and artistic expression can increase interest and participation in dance, resulting in opportunities for studios, teachers, and performances.
3. Athletic Wear - Introducing athletic wear as a stylish and trendy option for everyday wear or fashion-forward events can expand the target market beyond traditional gym-goers and athletes.