This Vogue Paris March 2014 fashion shot shows a sultry and slightly depressing look at a night out on the town.
Fashion photographer Mario Sorrenti captures this mostly black and white editorial. The location of the shoot shifts from in front of a grey backdrop to in a dive bar, behind a building's doors, in front of a mirror and even smoking right under a no smoking sign. Model Natasha Poly looks chic, if a little bored and over it all. Ruffled blonde hair and thick eyeliner paint her as a bad girl.
All the garments in this Vogue Paris March 2014 style story depict different things you would wear on a night out for different occasions. For instance, in one image Poly wears a gold metallic dress that puffs out at the skirt, which you could totally wear to a prom, then in another picture she wears a see-through mesh and beaded top with a black pair of pants.
Lonely Party Girl Editorials
Mario Sorrenti Shot Natasha Poly for Vogue Paris March 2014
Trend Themes
-
Depressing Nightlife — The trend of fashion editorials depicting a melancholic night out on the town presents a disruptive innovation opportunity for brands to market their products in alternative emotional contexts.
-
Sultry Nonchalance — The trend of featuring bored-looking models with edgy hair and makeup in fashion editorials presents an opportunity for brands to sell their products within the narrative of the sultry nonchalant look.
-
Mix-and-match — The trend of presenting mix-and-match apparel combinations in fashion editorials enables brands to showcase their versatility and provides an opportunity for consumers to purchase individualistic pieces and create their own unique look.
Industry Implications
-
Fashion — The fashion industry could capitalize on the trend of fashion editorials featuring a depressing nightlife, conveying the image of edgy non-conformance, and enabling customers to express their individuality.
-
Cosmetics — Makeup and hair products market could leverage the trend of the sultry nonchalance look in fashion editorials to advertise their products that help create the edgy, effortless look.
-
Retail — The retail industry could tap into the trend of presenting mix-and-match apparel combinations in fashion editorials to market products as versatile and promote the trend of creating individualistic and unique styles.