This Vogue Paris March 2014 fashion shot shows a sultry and slightly depressing look at a night out on the town.
Fashion photographer Mario Sorrenti captures this mostly black and white editorial. The location of the shoot shifts from in front of a grey backdrop to in a dive bar, behind a building's doors, in front of a mirror and even smoking right under a no smoking sign. Model Natasha Poly looks chic, if a little bored and over it all. Ruffled blonde hair and thick eyeliner paint her as a bad girl.
All the garments in this Vogue Paris March 2014 style story depict different things you would wear on a night out for different occasions. For instance, in one image Poly wears a gold metallic dress that puffs out at the skirt, which you could totally wear to a prom, then in another picture she wears a see-through mesh and beaded top with a black pair of pants.
Lonely Party Girl Editorials
Mario Sorrenti Shot Natasha Poly for Vogue Paris March 2014
Trend Themes
1. Depressing Nightlife - The trend of fashion editorials depicting a melancholic night out on the town presents a disruptive innovation opportunity for brands to market their products in alternative emotional contexts.
2. Sultry Nonchalance - The trend of featuring bored-looking models with edgy hair and makeup in fashion editorials presents an opportunity for brands to sell their products within the narrative of the sultry nonchalant look.
3. Mix-and-match - The trend of presenting mix-and-match apparel combinations in fashion editorials enables brands to showcase their versatility and provides an opportunity for consumers to purchase individualistic pieces and create their own unique look.
Industry Implications
1. Fashion - The fashion industry could capitalize on the trend of fashion editorials featuring a depressing nightlife, conveying the image of edgy non-conformance, and enabling customers to express their individuality.
2. Cosmetics - Makeup and hair products market could leverage the trend of the sultry nonchalance look in fashion editorials to advertise their products that help create the edgy, effortless look.
3. Retail - The retail industry could tap into the trend of presenting mix-and-match apparel combinations in fashion editorials to market products as versatile and promote the trend of creating individualistic and unique styles.