The Vogue Mexico 'Sport Deluxe: ¡Existe!' editorial effectively mashes together two big fashion fads this year: the retro '70s influence and contemporary fitness craze. The result is sporty '70s looks that will appeal to various generations for different reasons.
Captured by New York-based Japanese photographer Nagi Sakai, the Vogue Mexico Sport Deluxe: ¡Existe! editorial is part of the magazine's international Health Initiative, which sees them using only healthy models while banning those who suffer from eating disorders or are younger than 16 years of age. In this case, the workout conscious editorial stars model Heather Marks. The blonde beauty was outfitted by stylist Sarah Gore Reeves, who clad her in the likes of Y-3, Chanel, Akris, Vera Wang and Marc Jacobs. Hairstylist Dennis Gots perfected the looks with feathered locks.
Sporty 70s Fashion
The Vogue Mexico 'Sport Deluxe: ¡Existe!' Editorial Stars a Fit Heather Ma
Trend Themes
1. Sporty 70s Fashion - The fusion of 70s retro and contemporary fitness trends is leveraging brand-new opportunities for sportswear brands.
2. Fitness Modeling - The Health Initiative is driving an emerging market of healthy models, creating novel business models for fashion industries to explore.
3. Feathered Hair Trend - Feathered hair is making a comeback, creating potential for hair care and styling product manufacturers for a resurgence in this trend.
Industry Implications
1. Sportswear - The intersection of retro and fitness trends is opening new doors for sportswear brands to innovate and capitalize on the fusion of fashion and functionality.
2. Fashion Modeling - The new Health Initiative by Vogue Mexico is disrupting the fashion industry, driving demand for healthy modeling and creating innovative business opportunities.
3. Hair Care - The feathered hair trend is providing opportunities for hair care manufacturers to create new products that cater to the resurgence of this style.