Print publications and traditional media in general are finding new ways to turn a profit and it looks like one prestigious magazine has just found a natural way to do that; Vogue Living will offer people the most stylish furniture. Considering that fashion is more than what people wear on their bodies, this is an organic extension of the Vogue brand.
Through the Vogue Living collection, people will be able to dress up their homes in pieces that are handpicked by the forefront of tastemakers -- 30 pieces to be exact. Cathy Glosser, SVP of licensing for Condé Nast, says, "The collection will bring the pages of the magazine to life — taking inspiration from fashion to identify new interior design trends while also adding the Vogue touch to classic interior design."
Fashion Magazine Furniture
The Debut Vogue Living Collection Will Boast 30 Stylish Pieces
Trend Themes
1. Fashion-inspired Furniture - The Vogue Living collection offers stylish furniture inspired by fashion, creating an innovative blend of interior design and fashion trends.
2. Print Media Diversification - Traditional print publications like Vogue are finding new ways to monetize by expanding into related industries like furniture and home decor.
3. Lifestyle Brand Extension - The Vogue Living collection is an example of a lifestyle brand extending its reach into the home decor market, providing disruptive innovation opportunities for similar brands.
Industry Implications
1. Fashion - The fashion industry can explore opportunities to create furniture and home decor products that align with their brand aesthetic, catering to the lifestyle needs of their customers.
2. Publishing - Publishing companies can consider expanding their brand presence by venturing into new markets like home decor, leveraging their established reputation and audience.
3. Interior Design - Interior design firms can leverage fashion-inspired furniture collections like Vogue Living to create unique and trend-setting spaces for their clients, merging the worlds of fashion and interior design.