The Vogue Japan 'Waves in Motion' editorial spices up the sporty look with a tribal twist that will appeal to many fashionable fitness femme fatales out there. With summer just around the corner, everyone is stepping up their healthy lifestyle in one way or another and these looks are sure to inspire women to keep up the hard work.
Lensed by photographer Patrick Demarchelier, the Vogue Japan 'Waves in Motion' editorial is set to appear in the July 2013 issue of the magazine. It stars model Magdalena Langrova. Although shot by the sand and shore, it focuses on a refreshing range of beachwear other than skimpy bikinis. The brunette beauty was styled by Carlyne Cerf De Dudzeele in a mix of glamorous dresses and vibrant spandex.
Sporty Tribal Fashion
The Vogue Japan 'Waves in Motion' Editorial Stars Magdalena Langrova
Trend Themes
1. Sporty Tribal Fashion - An opportunity for fashion companies to incorporate tribal patterns and culturally-inspired designs into athletic wear.
2. Healthy Lifestyle Fashion - Fashion companies can take advantage of the growing trend of people adopting healthy lifestyles by creating fashionable and comfortable activewear.
3. Beachwear Beyond Bikinis - There is a market for chic and tasteful beachwear that covers more skin while still being stylish, giving an opportunity for swimwear companies to create innovative designs.
Industry Implications
1. Fashion - Fashion companies can pursue designing tribe patterns and culturally-inspired designs in athletic wear and activewear.
2. Health and Wellness - Fitness enthusiasts are increasing in numbers, resulting in a growing market for companies to create activewear that aligns with the consumers' individual lifestyle and personality.
3. Swimwear - Swimwear companies can venture into creating beachwear that is more modest while still being fashionable, giving consumers more options for cover-ups outside of traditional bikinis.