This Vogue Japan March 2014 fashion shoot makes spring florals look fresh and new.
Fashion photographer Matt Irwin shoots this stunningly summery and optimistic editorial. All the images are bursting with color and life, making you wish it was warm outside already and that maybe the warm weather could be here any day now. Elisabeth Erm looks summer-set with her long blonde hair blowing around and her playful pink eye shadow adding even more color to the images.
Although florals for summer are nothing revolutionary, this Vogue Japan March 2014 style spread does it in such an exuberant and vibrant way that it feels completely fresh. On every outfit there is a bold and colorful depiction of flowers, but what truly makes it unique is that many of the garments are inspired by urban wear in their silhouettes. Boxy baggy t-shirts, chic shorts and especially baseball caps make this editorial undeniably modern.
Urban Floral Editorials
Matt Irwin Captured Elisabeth Erm for Vogue Japan March 2014
Trend Themes
1. Exuberant Floral Prints - Disruptive innovation opportunity: Develop sustainable and eco-friendly methods for producing vibrant and bold floral prints on clothing.
2. Urban-inspired Silhouettes - Disruptive innovation opportunity: Create innovative designs that merge the comfort and practicality of urban wear with high fashion aesthetics.
3. Optimistic Summery Editorials - Disruptive innovation opportunity: Utilize advanced technologies and immersive experiences to evoke a sense of summer optimism and escapism in fashion editorials.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore sustainable and eco-friendly materials and production methods in the fashion industry to meet the growing demand for environmentally conscious fashion.
2. Textile - Disruptive innovation opportunity: Develop innovative textile technologies that allow for vibrant and bold prints on sustainable and eco-friendly fabrics.
3. Digital Media - Disruptive innovation opportunity: Utilize immersive virtual and augmented reality technologies to create interactive and engaging fashion editorials that evoke a sense of summer optimism.