The Vogue Italia So Glam editorial recreates a chic and raucous 1970s-era party. Models Ophelie Guillermand, Lisa Verberght and Clement Chabernaud danced about while clinking glasses and holding lit cigarettes, much like the images one would commonly associate with the decade.
Photographer Tom Munro made use of muted lighting, accentuating colors such as yellow, brown and purple. By doing away with vivid imagery, Munro remained true to the retro, vintage appeal of So Glam.
Stylist Patti Wilson also paid tribute to the decade via short baby doll dresses, strap heels, leather travel bags and high neck lines. Together Guillermand, Verberght and Chabernaud made the era appear new once again, a sure treat for fans of 1970s apparel.
1970s Posh Party Photoshoots
The Vogue Italia So Glam Editorial Celebrates Retro Vintage Parties
Trend Themes
1. Retromania Trend - Retro and vintage themed photoshoots are back in fashion and are being utilized by photographers to charm buyers into purchasing new products.
2. Muted Lighting Trend - Muted lighting in photography is becoming popular as it accents colors in a subtle and unique way, offering photographers a different viewpoint on the usual vivid imagery.
3. Decade Tribute Trend - Fashion designers and stylists are recreating iconic fashion looks and styles from past decades with a modern twist.
Industry Implications
1. Fashion Industry - Retro fashion is making a comeback and the fashion industry can take advantage of this trend by integrating iconic looks of past decades into modern fashion designs for the contemporary consumer.
2. Photography Industry - Muted lighting is a new trend to accentuate colors in photography and photographers can utilize this trend to create unique and mesmerizing imagery to attract potential clients.
3. Advertising Industry - By utilizing retro themes and styles, companies can attract a demographic of consumers, the ones who are nostalgic about the past and wish to experience the olden days in a contemporary setting.