A lot goes in to making celebrities look picture perfect, but you never get to see what exactly; this Vogue Italia June 2013 photo shoot reveals some of the behind-the-scenes things that go on when the cameras not looking.
Shot by famed photographer Steven Meisel with equally famous Gisele Bundchen as its starring model, the editorial takes a look at botox, body wraps and the general upkeep that comes with being a celebrity. Each image is paired with one of Gisele looking like how most people are used to seeing her - flawlessly rocking couture pieces for a fashion spread.
You'd most likely rather see this leggy model strutting the runway than with red blotches all over her face, but this Vogue Italia June 2013 editorial is definitely worth a look.
Blotched Botox Editorials
See Another Side of Gisele Bundchen in this Vogue Italia June 2013 Shoot
Trend Themes
1. Behind-the-scenes Beauty - The trend towards transparency in the beauty industry creates disruptive innovation opportunities for brands that provide honest looks at the work that goes into flawless appearances.
2. Natural Beauty Representation - Brands can capitalize on the trend towards natural beauty by showcasing celebrities in an unretouched fashion, showing the authenticity that consumers crave.
3. Body Positivity Push - As consumers demand more inclusivity and positive body representation in media, brands who challenge traditional beauty standards by showcasing real celebrities through behind-the-scenes content create a disruptive innovation opportunity to increase brand loyalty and reach a larger audience.
Industry Implications
1. Beauty Industry - As consumers become more aware of the work that goes into looking perfect, brands must innovate by providing a transparent look into their beauty routines, products, and services.
2. Fashion Industry - Fashion brands who offer a more inclusive image of beauty through behind-the-scenes looks at celebrity photoshoots can gain a competitive edge and appeal to a wider audience.
3. Media Industry - By providing a more transparent look at celebrity beauty routines, media companies can increase engagement among their audiences by offering a more relatable image of perfection.