The Vogue Italia 'Broken English' editorial takes a raw and intimate look into what could easily be perceived as a brothel. The title itself suggests a seedy situation in which the two women are not necessarily in control of their lives. This is translated in dark lingerie-inspired looks that are effortless sexy in a somber way.
Lensed by acclaimed fashion photographer Steven Meisel, the Vogue Italia 'Broken English' editorial appears in the May 2013 issue of the magazine. It stars models Edie Campbell and Karen Elson. The British beauties lounge about in designs from such labels as Emporio Armani, Ermanno Scervino and Chanel. The dramatic story was styled by fashion editor Karl Templer, who pulled all-black ensembles for them to wear.
The Vogue Italia 'Broken English' looks were perfected by hairstylist Guido and makeup artist Pat McGrath.
Intimately Raw Editorials
The Vogue Italia 'Broken English' Photoshoot Stars Campbell and Elson
Trend Themes
1. Intimate Lingerie-inspired Looks - The trend lies in a dark, somber and effortless approach to sensual lingerie fashion that empowers women and offers them unique, intimate experiences.
2. Brothel-themed Fashion Editorials - Breaking away from the usual norms, this trend suggests a disruptive innovation opportunity for fashion designers and creatives, that could result in bold fashion statements and controversial social commentaries.
3. Raw and Moody Photography - As a trend, the use of raw and moody photographs can create a unique experience for viewers and consumers alike, and it suggests a disruptive innovation opportunity for photographers to explore new types of images and visuals.
Industry Implications
1. Fashion - The fashion industry has the opportunity to creatively explore lingerie fashion, with a focus on darker intimate looks that challenge womanhood representations in fashion.
2. Photography - As a visual art, photography, especially in fashion editorial, reflects the emerging themes and trends that resonate with consumers, and there is an opportunity to experiment with creative and provocative images.
3. Magazines - Fashion magazine publications have been known to provoke conversations and advance cultural shifts through their content. This trend offers an opportunity for magazines to publish bolder and more controversial fashion editorials that fuel conversations about societal issues through an artistic medium.