This amazingly shocking photoshoot from Vogue Italia and Steven Meisel is definitely one that needs a second glance. Etitled 'Water & Oil,' this series features a blackened, oil-slicked model posing on a rocky shore.
With models wearing feathers and animal-esque accessories to represent the the devastated creatures affected by the spill, Vogue Italia and Steven Meisel have done a fabulous job at recreating a horrific event in a beautiful way.
Implications - In the last few years, the eco-conscious consumers have made environmentally friendly living an integral part of any developed nation. One of the most effective ways a company or non-profit organization can average consumers the value of eco-conscious purchases is by investing in marketing that shows the damage caused by pollution. By attaching a visual to the constant audio warnings, the company stands a good chance of embedding the image of disaster and destruction in the minds of consumers.
Shocking Oil Spill Visuals
The Vogue Italia and Steven Meisel 'Water & Oil' Spread is Disturbing
Trend Themes
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Eco-conscious Marketing — Opportunity for companies to invest in marketing that shows the damage caused by pollution to appeal to eco-conscious consumers.
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Visual Impact Advertising — The use of shocking visuals to create a lasting impression and communicate the consequences of environmental issues.
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Artistic Environmental Advocacy — Collaborations between artists, photographers, and fashion magazines to raise awareness about pressing environmental issues.
Industry Implications
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Fashion — Fashion industry can utilize shocking visuals and artistic collaborations to advocate for environmental causes.
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Marketing and Advertising — Marketing agencies can help businesses create campaigns that use visual impact to communicate the consequences of pollution.
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Non-profit Organizations — Opportunity for non-profit organizations to collaborate with artists and photographers to create powerful awareness campaigns.