Refreshed Romantic Editorials

Fei Fei Sun Stars in the Vogue China May 2014 Issue

Fei Fei Sun stars in the ‘Modern Romance’ editorial for Vogue China’s May 2014 issue. Romanticism was an artistic, literary and intellectual movement characterized by an emphasis on the sublimity of nature and raw emotional expression.

Inspired, Daniela Paudice styled Sun in fashion from the time period. Whether it’s floral embellishments, dramatic ruffles or billowing silhouettes, each ensemble embodies the whimsical aesthetic of fashions past. To complete the look, Esther Langham styled Sun’s hair in an artfully messy ‘do, while makeup artist Maki Ryoke did a rosy blush and sweet pink lip. Sun looks like she’s ready for Prince Charming to knock on her door at any given moment.

Photographer Sharif Hamza captured Sun in all her enchanting, fairy-tale-esq glory.
Trend Themes
1. Romantic Fashion Revival - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials and manufacturing processes that can recreate the whimsical aesthetic of past fashion eras.
2. Nature-inspired Aesthetics - Disruptive innovation opportunity: Create innovative beauty and skincare products that harness the power of natural ingredients to enhance the romantic and ethereal look.
3. Artistic Hair and Makeup - Disruptive innovation opportunity: Invent new hairstyling and makeup techniques that can achieve the artfully messy and romantic look showcased in the editorial.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embrace the demand for nostalgia and create collections that blend modern fashion trends with romantic elements from the past.
2. Beauty - Disruptive innovation opportunity: Combine nature-inspired ingredients with advanced technology to develop beauty products that cater to the growing desire for a romantic and ethereal aesthetic.
3. Beauty Services - Disruptive innovation opportunity: Offer specialized hairstyling and makeup services that cater to individuals seeking the enchanting and artful looks showcased in the editorial.

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