The Vogue China June 2012 Issue is sun-soaked and sparkling. The spread shot by London based fashion photographer Solve Sundsbo captures not only the beauty of Dutch model Doutzen Kroes but also prepares fashionistas for the summer season.
The suntanned Kroes glistens almost as much as the bejewelled bikinis she dons. The editorial features swimwear from top designers Prada, Bottega Veneta and Dolce & Gabbana to name a few. The suits have a retro vibe with their silhouettes that use higher waists. Yet, the shoot is completely modernized by its over-the-top use of bling.
From decadent colorful jewels to more subtle glitz, these swimsuits scream luxury. It is very doubtful that any of these suits could get any wear in the water, they can clearly catch the eye of any poolside sunbathers.
Bejeweled Bikini Beauties
The Vogue China June 2012 Issue Features the Stunning Doutzen Kroes
Trend Themes
1. Blinged-out Swimwear - The use of over-the-top bling and luxe jewelry in swimwear designs creates an opportunity for the jewelry industry to collaborate with swimwear designers.
2. Retro-inspired Silhouettes - Swimwear embracing retro-inspired and higher waisted silhouettes creates an opportunity for vintage fashion retailers to explore swimwear collections.
3. Sun-kissed Editorials - Editorials featuring sun-soaked models creates an opportunity for beauty brands to collaborate with fashion magazines for summer-themed advertising.
Industry Implications
1. Jewelry - Jewelry companies can collaborate with swimwear designers to incorporate luxe jewels into swimwear designs.
2. Vintage Fashion - Vintage fashion retailers can explore swimwear collections featuring retro-inspired and higher waisted silhouettes.
3. Beauty - Beauty brands can collaborate with fashion magazines for summer-themed advertising featuring sun-soaked models.