Fashion icon Alexa Chung posed her little heart out in the 'Retro Modern' Vogue China July 2010 spread. Photographer Patrick Demarchelier captured the itty-bitty television presenter sitting on a stool in the corner of a dirty-walled studio.
Nicoletta Santoro styled Chung in high-collared patterned frocks and platform pumps. Hence the title, the influence for the ensembles in this editorial were indeed 'Retro Modern.'
Implications - For a company that wants to show it's on the forefront of pop culture cool, one of the best marketing moves a brand can make is by attaching itself to a rising star who hasn't completely reached ubiquitous mainstream status. By featuring this celebrity early, the company shows it helps create the movements, not follow them, and shows a commitment to originality in marketing.
Stool-Posed Portraits
The 'Retro Modern' Vogue China July 2010 Editorial With Alexa Chung
Trend Themes
1. Retro Modern Fashion - Opportunity for fashion brands to embrace vintage-inspired styles with a modern twist.
2. Celebrity Endorsements - Opportunity for businesses to align with rising stars and leverage their influence in marketing campaigns.
3. Pop Culture Cool - Opportunity for brands to tap into the latest trends and connect with consumers who value being on the forefront of popular culture.
Industry Implications
1. Fashion - Fashion brands can capitalize on the retro modern trend by creating collections that blend vintage aesthetics with contemporary elements.
2. Marketing - Businesses can explore celebrity endorsements as a disruptive innovation strategy to differentiate themselves and showcase their commitment to originality.
3. Entertainment - Opportunity for entertainment companies and brands to collaborate with rising stars and create trendy, buzz-worthy content that appeals to a pop culture-savvy audience.