While many consumers are turning their attention away from alcoholic drinks in favor of refreshing and flavorful sparkling beverages, some brands are delivering lighter experiences with cocktail-inspired hard seltzers and sparkling vodka water. Canteen Spirits' 99-calorie vodka and sparkling water beverages are neatly packaged into 12-ounce cans that share fruity flavors like grapefruit, lime, black cherry and watermelon.
At a time when health-conscious drinkers are shying away from sugar-spiked alcoholic drinks, Canteen is being introduced as a light and refreshing alternative that's free from not just sugar but also gluten, carbs and sodium. Unlike many alcoholic beverages for the nightlife audience, Canteen is branded as "the provision of choice for the new explorer."
Sparkling Vodka Waters
Canteen's 99-Calorie Vodka Soda is Free from Sugar, Sodium & Carbs
Trend Themes
1. Hard Seltzers - Brands can capitalize on the trend of health-conscious drinkers by introducing alcoholic hard seltzers with fewer calories and reduced sugar content.
2. Sparkling Vodka Water - Opportunities exist for brands to deliver light and refreshing sparkling vodka waters with fruity flavors that cater to those seeking a healthier alternative to traditional alcoholic beverages.
3. Low-calorie Alcoholic Beverages - Creating low-calorie alcoholic beverages is a trend that brands can tap into as more health-conscious consumers prioritize healthier options when it comes to alcohol.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can revolutionize their product offerings by introducing healthier, low-calorie options that cater to the new health-conscious drinkers.
2. Ready-to-drink Beverages - As more consumers turn to convenient and healthier drink options, the demand for ready-to-drink alcoholic beverages like sparkling vodka waters and hard seltzers is likely to grow in the industry.
3. Health and Wellness - The health and wellness industry can partner with alcoholic beverage companies to create products that cater to the growing trend of health-conscious drinkers who want alcohol options with fewer calories and reduced sugar content.