VJC, Versace Jeans Couture, is a luxury youth line from Versace that targets the ‘internationally-minded youngsters.’ Deeply-rooted in the House of Versace, VJC offers a total look, including clothing, accessories and footwear.
For their Spring/Summer 2009 ad campaign, VJC went for a rather romantic theme with a couple lounging in what appears to be a luxurious yacht. The images are shot with a hint of a paparazzi style, a la the recent Michael Kors ads, to give them an exclusive touch.
The couple is played by models Marius Hordijk and Hana Soukupova.
Enjoy more romantic and jet set-themed ad campaigns below.
Romantic Luxury Fashion Ads
Versace Jeans Couture S/S '09 Depicts Rich Youngsters
Trend Themes
1. Luxury Youth Fashion - Opportunity for luxury fashion brands to target internationally-minded young consumers with a total look, including clothing, accessories, and footwear.
2. Romantic Fashion Ads - Incorporating romantic themes and paparazzi-style photography in fashion advertisements creates an exclusive and aspirational appeal for consumers.
3. Jet Set Fashion Campaigns - Creating fashion campaigns that evoke a luxurious jet set lifestyle can resonate with affluent consumers seeking a glamorous image.
Industry Implications
1. Luxury Fashion - Opportunity for luxury fashion brands to capture the market of internationally-minded young consumers seeking a complete fashion look.
2. Advertising - Paparazzi-style photography and romantic themes can be employed by advertising agencies to create exclusive and aspirational fashion campaigns.
3. Photography - Photographers specializing in capturing the essence of a luxurious jet set lifestyle have a growing market in the fashion industry for campaign shoots.