Vizzy, the popular, better-for-you hard seltzer brand, recently expanded into the Canadian market just in time for spring. Each Vizzy hard seltzer is made with superfruit Acerola Cherry, which increases both the beverage's antioxidant properties and the vitamin C content.
Vizzy offers four delicious and refreshing flavors: Pineapple Mango, Blueberry Pomegranate, Black Cherry Lime, and Strawberry Kiwi. These refreshing beverages boast a light, refreshing carbonation with a hint of fruit flavor, allowing them to be enjoyed on their own or used in a cocktail. Containing only 100 calories per 355ml and a 5% ABV, the seltzer will appeal to consumers looking for healthier ways to indulge.
The Vizzy hard seltzers are now available to purchase across Canada at your local liquor store in 355ml (12 packs) and 473ml (single cans).
Fruit-Forward Summer Seltzer
Vizzy Officially Launched in Canada in Four Delicious Flavors
Trend Themes
1. Better-for-you Beverages - There is an opportunity for beverage companies to create health-conscious alternatives to traditional alcoholic drinks by incorporating superfoods and reducing calories.
2. Fruit-infused Alcoholic Beverages - There is an opportunity for companies to infuse alcoholic beverages with popular superfruits to create refreshing, low-calorie drinks that appeal to health-conscious consumers.
3. Alternative Alcoholic Beverages - There is an opportunity for companies to produce light, refreshing alcoholic beverages that appeal to consumers looking for healthier ways to indulge.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to create innovative fruit-infused alcoholic drinks that cater to health-conscious consumers.
2. Alcoholic Beverage Industry - The alcoholic beverage industry has an opportunity to introduce low-calorie, fruit-infused alcoholic beverages that align with consumers’ interest in better-for-you options.
3. Superfood Industry - The superfood industry can partner with the beverage industry to explore new ways of incorporating superfruits into alcoholic and non-alcoholic beverages.