The Vivier Purifying Clay Mask is a new release from the science-backed Canadian skincare brand. The product combines red and white Kaolin clay to draw out impurities with AHAs and BHAs to gently exfoliate and leave skin looking and feeling younger. In particular, AHAs and BHAs help promote cell turnover while regenerating dull and tired skin. The formula also features salicylic acid that minimizes the appearance of pores.
Though the Vivier Purifying Clay Mask is formulated to eliminate excess oil, it will not dry out skin and ensures natural oils are balanced and that skin's natural elasticity is improved. For best results, the product is recommended once or twice a week and should be applied for 10 to 15 minutes following one's cleanser. After application, the purifying product should be rinsed off gently with warm water to reveal a fresher and firmer complexion.
Detoxifying Clay Masks
The Vivier Purifying Clay Mask Boasts AHAs, BHAs and Salicylic Acid
Trend Themes
1. Purifying Clay Masks - There is a trend towards the use of purifying clay masks that combine different ingredients to draw out impurities and promote cell turnover, providing opportunities for new product formulations and marketing strategies.
2. Ahas, Bhas and Salicylic Acid in Skincare - The inclusion of AHAs, BHAs and salicylic acid in skincare products is a growing trend, as they have been shown to gently exfoliate and minimize the appearance of pores, creating opportunities for the development of new skincare lines and targeted solutions for skin concerns.
3. Balancing Natural Oils in Skincare - The focus on balancing natural oils in skincare products is becoming more prevalent, presenting opportunities for research into new ingredients and formulations that can improve skin's natural elasticity and prevent dryness.
Industry Implications
1. Skincare - The skincare industry can benefit from innovative product formulations that combine different ingredients to address specific skin concerns and provide multiple benefits in a single product.
2. Beauty - The beauty industry can capitalize on the trend towards purifying and balancing skincare products by creating new lines that cater to different skin types and provide natural and effective solutions for common skin concerns.
3. Wellness - The wellness industry can incorporate purifying clay masks as part of a holistic approach to self-care and beauty routines, highlighting their benefits for overall skin health and wellbeing.