Iconic British designer Vivienne Westwood has launched a new line of wallpaper. The Vivienne Westwood Wallpaper Collection is available exclusively through Cole & Son. It allows people to take Westwood's designs (like her classic Union Jack) into the household interiors.
The Vivienne Westwood Wallpaper Collection boasts many UK-inspired patterns. There is a trompe d'oeuil tartan print as well as a regular tartan print, a floral magnolia and a pink and tan dog's tooth.
Implications - Businesses that offer their clients products that pay tribute to a specific culture or group of individuals will likely experience favorable results. Consumers will be likely to invest in a product that is reflective of different aspects of their lives.
British Pride Paper
The Vivienne Westwood Wallpaper Collection for Cole & Son
Trend Themes
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Cultural Homage Design — Designs that pay tribute to a specific culture will likely experience favorable results.
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Designer Home Decor — More designers will expand their merchandise lines to offer home decor products.
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Digital Print on Wallpaper — More companies will incorporate digital print technology in wallpaper designing process.
Industry Implications
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Interior Design — Interior designers can provide custom, cultural, wallpaper design options to their clients.
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Home Decor — Designer wallpaper will lead to an increase in home decor sales.
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Printing and Publishing — Digital printing technology will create new opportunities for the wallpaper industry.