The contrast between traditionally masculine outfits and unorthodox male makeup in the Vivienne Westwood AW11 Men's collection is rather fetching if I do say so myself. I like my men to be manly, but there is something particularly macho about a man who is confident enough to rock ruby red lips like those seen above.
Considering that the Vivienne Westwood AW11 Men's collection itself is rather safe and conservative, the cosmetic route is an interesting way to step up the runway show.
Lipstick-Wearing Men
The Vivienne Westwood AW11 Men's Collection is Femininely Masculine
Trend Themes
1. Gender-fluid Fashion - There is a growing trend of men breaking gender stereotypes in fashion and embracing gender-fluid styles and beauty trends.
2. Men's Makeup - The rise of men's makeup and beauty products opens up new markets and opportunities for brands and retailers.
3. Alternative Masculinity - There is a shift towards a more inclusive and diverse definition of masculinity, creating opportunities for brands to challenge traditional gender norms in their marketing and product development.
Industry Implications
1. Fashion - Fashion brands and retailers can explore and invest in gender-fluid clothing lines and alternative marketing campaigns that appeal to a wider audience.
2. Beauty - The growing demand for men's beauty products and makeup creates opportunities for new product development and marketing strategies that cater to male consumers.
3. Marketing and Advertising - Marketers and advertisers can embrace the trend of alternative masculinity in their campaigns and messaging, promoting greater diversity and inclusivity in their branding and communications.