Luxury fashion imprint Louis Vuitton introduces 11 dolls that are embellished with crystals, naming the collection Vivienne Travellers. This celebrates its brand mascot, Vivienne, who recently came to life in its LV Mobile Game. In the game, she is able to adapt her style to any different environment that she is placed in.
The Vivienne Travellers collection is limited edition and the charms are able to standalone or function as a wearable as it is a necklace pendant as well. The colors are bold and fun, made with premium materials that range from diamonds, to gold, to platinum, onyx, pearl, and a special lacquer. To display the special Vivienne Travellers set, there is a unique M20457 LV Jewelry trunk.
Luxury Digital-Themed Pendants
Louis Vuitton's Vivienne Travellers Designs Honor its Mascot
Trend Themes
1. Digital-themed Luxury Jewelry - Opportunity for luxury brands to incorporate digital themes into their jewelry lines.
2. Adaptable Fashion - Opportunity to create fashion items that can change and adapt to different environments and situations.
3. Limited Edition Luxury Items - Opportunity for luxury brands to increase demand and excitement for their products by introducing limited edition collections.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can explore incorporating technological themes into their products, as well as creating limited edition collections to increase demand and appeal.
2. Jewelry - Jewelry companies can find new ways to create adaptable and versatile pieces that can function both as standalones and as wearable items like pendants.
3. Gaming - Opportunity for gaming companies to collaborate with luxury brands to create in-game mascots and characters that can be celebrated through special limited edition merchandise and jewelry collections.