The Body Shop expands its Vitamin C line with the introduction of the Eye Glow Serum and the Glow Revealing Tonic.
The Eye Glow Serum is marketed as a lightweight, refreshing formula that instantly re-energizes the eye area. The product, formulated with 98% natural-origin ingredients, promises to quickly absorb and improve complexion. The ingredient list features vitamin C, bakuchiol, caffeine, and hyaluronic acid.
The second addition to The Body Shop's Vitamin C line is the Glow Revealing Tonic. Gently exfoliating the skin without causing dryness or stickiness, the product is suitable for various skin types. Also packed with ingredients that are 98% of natural origin, this formula boasts vitamin C, AHA, and papaya enzymes. Similar to the Eye Glow Serum, the Glow Revealing Tonic is packaged in a recyclable glass bottle with a recyclable aluminum cap.
Vitamin C-Powered Beauty Products
The Body Shop Introduces Two Products in Its Vitamin C Line
Trend Themes
1. Natural-origin Ingredients - The Body Shop's Vitamin C line features products formulated with 98% natural-origin ingredients, presenting opportunities for brands to explore the potential of natural-based beauty products.
2. Eye Area Rejuvenation - The Eye Glow Serum claims to re-energize the eye area with its lightweight, refreshing formula, indicating opportunities for innovative eye care products that provide instant revitalization.
3. Gentle Exfoliation - The Glow Revealing Tonic offers a gentle exfoliation experience without causing dryness or stickiness, giving rise to opportunities for improved exfoliating products with gentle yet effective formulations.
Industry Implications
1. Beauty and Skincare - The introduction of Vitamin C-powered beauty products by The Body Shop leads to potential disruptions in the beauty and skincare industry.
2. Natural and Organic Beauty - The emphasis on natural-origin ingredients in The Body Shop's Vitamin C line creates disruptive opportunities in the natural and organic beauty market.
3. Eye Care Products - The innovative Eye Glow Serum suggests opportunities for disruption in the eye care products industry by developing lightweight, revitalizing formulas.