Pinterest is famed for inspiring both professional designers and DIY enthusiasts alike, but the brand's latest move hopes to connect users directly to retailers by serving as a "visual discovery platform."
According to the brand, this move will not result in Pinterest pivoting to retail, instead the brand hopes to act as a bridge that better connects interested consumers to businesses they might enjoy. In a press release, the company stated that it this move has the potential "for everyday moments to turn into retail experiences."
This announcement isn't the only update from the photo-heavy platform, as recently Pinterest rolled out Pinterest shopping ads, which offer companies the opportunity to "turn their product catalog into visual, actionable ads."
Brand-Connecting Visual Discovery Platforms
Pinterest is Expanding to Cater to Businesses
Trend Themes
1. Visual Discovery Platforms for Retail - Expanding visual discovery platforms like Pinterest offer opportunities for businesses to better connect with interested consumers.
2. Visual Product Ads - Visual product ads on platforms like Pinterest offer companies the potential to turn their product catalogs into actionable ads.
3. Bridge Between Consumers and Businesses - Pinterest's move to connect consumers and businesses through visual discovery platforms has the potential to turn everyday moments into retail experiences.
Industry Implications
1. Retail - Retailers can take advantage of visual discovery platforms like Pinterest to better connect with consumers.
2. Advertising - Companies can use visual product ads on platforms like Pinterest to showcase their product catalogs in a visually appealing manner.
3. E-commerce - The expansion of visual discovery platforms like Pinterest offers opportunities for e-commerce businesses to connect with interested consumers and turn everyday moments into retail experiences.