The Rise-N-Shine Vision Vitamins are being launched as a dietary supplement for consumers to incorporate into their regime when looking to support optimal vision health as they age.
The supplement is formulated with a series of vitamins and nutrition including vitamin A and lutein that are linked to the support of optimal vision health. The product also features L-Taurine and bilberry fruit, which could help contribute towards vision strength over a longer period of time. The supplement follows on reports from the CDC that roughly 12-million Americans aged 40 and up deal with vision impairment.
Founder and President Cathy Beggan commented on the Rise-N-Shine Vision Vitamins formula saying, "Our formula boasts targeted nutrients for the eyes such as vitamin A, a powerful antioxidant known to contribute to overall vision strength; and lutein, nicknamed the ‘eye vitamin’ because of its positive effects on the eyes."
Vision Support Dietary Supplements
Rise-N-Shine Vision Vitamins Includes Vitamin A and Lutein
Trend Themes
1. Vision Support Supplements - There is an opportunity for companies to create supplements with targeted nutrients for the eyes to contribute towards overall optimal vision health.
2. Lutein and Vitamin A Supplements - Companies could innovate new supplements with lutein and Vitamin A to provide additional support for vision health.
3. Focus on Vision Health Market - There is a disruptive opportunity to cater to the need of consumers for products that support vision health as they age.
Industry Implications
1. Dietary Supplements - Companies in the dietary supplements industry can look to create supplements that target optimal vision health.
2. Eye Care - There is an opportunity for companies in the eye care industry to create new products that target consumers looking to support their vision health.
3. Anti-aging - Anti-aging industry can branch out to cater to vision health requirements as age is a factor in vision impairment.