The Hulu app allows consumers to expand their home theatre viewing experiences to incorporate virtual settings that work in conjunction to their media streaming of choice. This allows consumers using the Samsumg Gear VR headsets to experience a new location while watching films and shows creating a customized environment that better suits their media watching.
Unlike a traditional streaming platform, the Hulu app allows for customization via setting using virtual reality. This allows viewers to pick where they want to view the content from with location choices such as beach, a theatre or their own living room. While wearing hte Samsung Gear VR headset, they can further customize their surroundings by adjusting the light and even outdoor scenes to suit their preferences. This form of personalization gives consumers more control over their viewing experience.
VR Home Theatre Experiences
The Hulu App Allows Consumers to Stream Media from Virtual Settings
Trend Themes
1. Virtual Reality Entertainment - With more streaming apps focusing on incorporating VR, an opportunity for VR-based entertainment companies to design and produce home theatre experiences.
2. Customized Viewing Experience Technology - Companies that can develop and integrate advanced technology with more customization options for VR home theatre, will attract consumer interest with their unique services.
3. Hybrid Entertainment Platforms - There is potential to integrate virtual reality technology with other platforms such as gaming, live events and concerts, to allow for a unique, more immersive experience.
Industry Implications
1. Entertainment Industry - While the current focus is on streaming services, companies that can utilize VR to create interactive, customized experiences for consumers can gain a large share of the entertainment market.
2. Tech Industry - With the growth of virtual reality technology, companies that focus on developing software and hardware for this industry have the potential to collaborate with streaming services to provide more advanced and seamless VR home theatre experiences.
3. Interactive Gaming Industry - As VR technology continues to improve, gaming companies could incorporate it into their business models for an immersive and interactive experience, where players can be in the game instead of just playing it.