Coca-Cola and Cameo partnered up for virtual Santa Visits ahead of the holiday season. Many holiday traditions have evolved due to the COVID-19 pandemic, including sitting on Santa's lap in malls. To move with the times, Coca-Cola is launching a variety of safe Santa experiences for consumers during Dear Santa Letter Week.
Consumers can opt for one of three virtual Santa options. Coca-Cola is offering personalized videos from Santa on Cameo in either English, Spanish, or French. The holiday magic is also available through Coke and Cameo's live virtual event on December 1st, where Santa will introduce Coca-Cola's Real Magic short film with celebrity guests. Finally, to experience Santa first-hand, families can catch the traveling caravan and photo opp as it tours cross-country.
Virtual Brand-Backed Christmas Campaigns
Coca-Cola Partners with Cameo for Virtual Santa Visits
Trend Themes
1. Virtual Santa Visits - The trend of virtual Santa visits has been accelerated by the pandemic, creating opportunities for companies to provide additional immersive virtual experiences.
2. Personalized Virtual Experiences - The trend of personalized virtual experiences is growing, and companies can leverage this to create unique offerings that stand out in the market.
3. Virtual Holiday Events - The trend of virtual holiday events offers opportunities for companies to create engaging experiences and reach customers in new ways.
Industry Implications
1. Consumer Goods - Consumer goods companies can create personalized virtual experiences for customers, leveraging technology to build brand loyalty beyond the in-store experience.
2. Entertainment - The entertainment industry can leverage the trend of virtual Santa visits to create innovative content that appeals to audiences seeking unique and engaging experiences.
3. Tech - The tech industry can develop new platforms and tools that enable businesses to create immersive and personalized virtual experiences that meet the demands of today's consumers.