Tommy Hilfiger's 5th Avenue location is now offering a virtual reality retail experience that invites customers to be transported to the runway show that first debuted the clothing lines. The front-and-center experience of the February 2015 NYC Armory show gives customers a unique reason to go to the store that then leads to them making purchases.
The unique 3D 360-degree experience was executed with the help of 'WeMakeVR.' It allows viewers to be taken behind the stage, standing beside the models before they walk the runway. It also introduces the Fall collection in a creative and memorable way, making it more likely that customers will want to purchase items that they saw in the video.
Enhancing retail fashion with interactive experiences, more Hilfiger virtual reality retail locations will follow in major European cities like London, Paris and Milan.
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
Trend Themes
1. Interactive Fashion Experiences - Creating immersive experiences like virtual reality runways in retail stores enhances customer engagement and increases the likelihood of purchase.
2. Virtual Reality in Retail - Integrating virtual reality technology into retail experiences allows customers to have a unique and memorable shopping experience.
3. Fashion Show Simulations - Utilizing virtual reality to simulate fashion shows provides customers with behind-the-scenes access and enables them to view collections before making purchases.
Industry Implications
1. Fashion Retail - Integrating virtual reality technology in fashion retail stores provides a competitive edge by offering customers an innovative and engaging shopping experience.
2. Virtual Reality Technology - The use of virtual reality technology in retail settings opens up new opportunities for immersive experiences and enhances customer interaction.
3. Fashion Marketing - Utilizing virtual reality to showcase fashion shows in retail stores creates a unique marketing strategy that captivates customers and drives sales.