The world's first virtual reality cinema in Amsterdam gives movie-goers a more immersive experience than ever before. The VR Cinema, which has a new location in Berlin, Germany, uses Samsung Gear VR to further engage the audience, as well as headphones and 360 degree seating. This enables viewers to freely explore the film, but could detract from the communal experience of watching a movie.
The virtual reality cinema was originally a touring pop-up in Europe, but now has two permanent locations. The technologically advanced movie theaters show feature films that are specifically created for a virtual reality environment. Currently 'In Your Face,' about the European refugee crisis, is playing.
Following video games, this is likely the next major area of entertainment VR will function in.
VR Movie Theaters
The Virtual Reality Cinema Provides Movie Lovers with an Immersive Experience
Trend Themes
1. Virtual Reality Cinema - This trend offers disruptive innovation opportunities in the entertainment industry, allowing for more immersive movie-watching experiences.
2. Samsung Gear VR - The integration of Samsung Gear VR in cinemas presents disruptive innovation opportunities in the technology sector, enhancing audience engagement.
3. 360 Degree Seating - The use of 360 degree seating in virtual reality cinemas introduces disruptive innovation opportunities in the design and hospitality industries, providing a unique and interactive movie-viewing experience.
Industry Implications
1. Entertainment Industry - Virtual reality cinemas offer disruptive innovation opportunities within the entertainment industry by revolutionizing movie-watching experiences.
2. Technology Sector - The integration of Samsung Gear VR in cinemas presents disruptive innovation opportunities within the technology sector by enhancing audience engagement and interaction.
3. Design and Hospitality Industries - The use of 360 degree seating in virtual reality cinemas introduces disruptive innovation opportunities in the design and hospitality industries by providing a unique and interactive movie-viewing experience.