Anheuser-Bush is hosting a virtual music festival on August 7th, in order to celebrate International Beer day. The company will be streaming the virtual music festival on the brand’s Facebook, Instagram, Twitter, and YouTube accounts. Additionally, the event will also be streamed on InternationaBeerFest.corg.
The stream will detail the history of the beer brand, as well as a look at the beer-making process. The brand will also show cocktail demonstrations with Priyanka Chopra Jonas, the actress, along with mixologists. Anheuser-bush will also hold a promotion on Drizly to encourage consumers to participate in the festival. Promo codes and other content will be made available to consumers on the Drizly platform, along with an Anheuser-Bush brand take over.
Branded Virtual Festivals
Anheuser-Bush Made a Virtual Music Festival for International Beer Day
Trend Themes
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Industry Implications
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