In an effort to help consumers bring the restaurant experience into their homes while sheltering in place, the food delivery brand DoorDash created restaurant-inspired Zoom backgrounds that can be used for virtual dinner parties.
The new Zoom background are part of a program called 'The Lunchroom,' which was created by DoorDash to give consumers a complete virtual dining experience. This program includes Zoom backgrounds designed to look just like consumers' favorite restaurants and curated Spotify playlists to go along with each one. Some of the virtual restaurant experiences include The Cheesecake Factory, Chili's, Cracker Barrel, and Buffalo Wild Wings. This means that hosting virtual diner parties is as simple as choosing a restaurant, placing a delivery order through DoorDash, and then using the corresponding Zoom background.
Restaurant-Inspired Virtual Backgrounds
DoorDash's Zoom Backgrounds are for Virtual Dinner Parties
Trend Themes
1. Virtual Restaurant Experiences - Opportunity for restaurants to create immersive digital experiences through virtual backgrounds and curated playlists for at-home dining.
2. Virtual Dinner Parties - Growing trend of hosting virtual dinner parties using Zoom backgrounds inspired by popular restaurants, allowing consumers to recreate the restaurant experience at home.
3. Branded Collaboration - DoorDash's partnership with popular restaurant chains to provide branded Zoom backgrounds for virtual dining experiences showcases the potential for collaboration between food delivery brands and restaurants.
Industry Implications
1. Food Delivery - Food delivery companies can capitalize on the demand for home dining experiences by partnering with restaurants to offer virtual dining packages and experiences.
2. Zoom - Zoom can explore opportunities for collaboration with food delivery brands and restaurants to create customized virtual backgrounds and experiences for virtual events and meetings.
3. Music Streaming - Music streaming platforms can collaborate with food delivery and restaurant brands to provide curated playlists that complement virtual dining experiences and create a more immersive atmosphere.