Most people won't ever get the chance to experience the tremendous wildlife in the African savanna in person, but with Virry VR, anyone with a Playstation VR headset will be able to do so vicariously. The new virtual reality experience offers footage of various animals up close, with the intention of both providing a thrill and teaching users about the endangered wildlife around Africa.
Virry VR includes 35 minutes of 4K 360 degree footage that cover six different species: zebras, green monkeys, elephants, rhinos, hyenas, and lions. Each of the animals' footage includes a small degree of narrative control — things like choosing whether to feed animals or other ways to engage with them.
The VR footage was taken at the Lewa Wildlife Conservancy in Kenya. Users can opt to purchase the 35 minutes of footage, and they can also subscribe to a live camera feed from the conservancy for a small monthly fee.
VR Wildlife Safaris
Virry VR Lets Users Get Up Close with African Animals
Trend Themes
1. Virtual Reality Education - Virry VR’s immersive education about Africa’s wildlife and their environment showcases potential for virtual reality in out-of-classroom learning experiences.
2. Animal Conservation Technology - Virry VR’s eye-catching way of educating wildlife lovers, showcases opportunities for technology to play a crucial role in animal conservation efforts.
3. Subscription Experience Economy - Virry VR’s subscription model of offering a live camera feed from the conservancy for a monthly fee displays opportunities for businesses to foster an ongoing customer-brand relationship with subscription services that emphasize ‘experiences’ over products.
Industry Implications
1. Edtech - Virry VR, with its experiential, immersive education potential, could provide EdTech opportunities that transform K-12 and Higher Education learning experiences.
2. Wildlife Conservation - Virry VR showcases how VR technology can support wildlife conservation initiatives by providing an in-depth educational experience for endangered wildlife preservation.
3. Entertainment - Virry VR highlights how the entertainment industry can enhance their audience product offerings to focus more on experiential value through VR technology.