During All-Star Weekend in Toronto, Canadian rapper Drake took to Instagram to tease his upcoming whiskey label, 'Virginia Black.' While the 'Hotline Bling' artist has dabbled in other businesses besides music, this will be the rapper's first venture into the alcohol industry.
After being rewarded with a key to Toronto, Drake celebrated by letting his fans know of his latest business endeavor. Although the rapper goes by the alias Champagne Papi on Instagram, the Toronto treasure decided on a whiskey label which appeals to his huge male following.
Virginia Black is set to release in April 2016 and though fans have access to minimal information on the impending beverage, it has already gained a major following.
Rapper Whiskey Labels
Drake is Set to Release His Own Whiskey Label Titled 'Virginia Black'
Trend Themes
1. Celebrity Alcohol Brands - Drake's upcoming whiskey label 'Virginia Black' marks a trend of celebrities entering the alcohol industry.
2. Male-centric Alcohol Products - The decision to target Drake's male following with 'Virginia Black' highlights a trend of alcohol brands catering to specific demographics.
3. Social Media Teasing - Drake's use of Instagram to tease and generate excitement for his whiskey label demonstrates a trend of celebrities utilizing social media to promote their products.
Industry Implications
1. Alcohol - Drake's entry into the whiskey industry with 'Virginia Black' presents a disruptive innovation opportunity for the alcohol industry to collaborate with celebrities and create unique products.
2. Marketing and Advertising - The trend of celebrities using social media platforms like Instagram to promote their products presents a disruptive innovation opportunity for the marketing and advertising industry to develop new strategies and partnerships.
3. Consumer Products - The rise of celebrity alcohol brands like 'Virginia Black' creates a disruptive innovation opportunity for the consumer products industry to tap into the popularity of famous personalities and create unique offerings.