In a continued effort to strive for a more sustainable future, adidas has announced the elimination of all 'virgin plastics' from its offices, distribution centers, warehouses and retail outlets -- a move which could save an estimated 40 tons of plastic annually.
This sustainability pledge promises to eliminate the use of plastics from the brand's clothing, even though the cost-effective material has quick-drying properties and is incredibly light weight. Recognizing its environmental impact, adidas will no longer incorporate 'virgin plastics' into its clothing and has announced that its Spring/Summer 2019 will be designed using 41% recycled polyester.
This move represents one of the many ways brands are taking a stance to side with a more conscious consumer.
Plastic Reducing Sportswear Pledges
adidas is Eliminating the Use of Virgin Plastics
Trend Themes
1. Sustainable Fashion - Opportunity for other fashion brands to eliminate virgin plastics in their clothing and incorporate more recycled materials, appealing to conscious consumers.
2. Circular Economy - Potential for developing innovative systems to recycle and repurpose plastic waste, reducing the reliance on virgin plastics in various industries.
3. Corporate Sustainability - Growing importance for businesses to adopt sustainable practices and make pledges towards reducing plastic waste, aligning with consumer demand and enhancing brand image.
Industry Implications
1. Fashion - Opportunity for clothing brands to adopt sustainable practices and use more recycled materials, appealing to eco-conscious consumers.
2. Plastics Recycling - Rising demand for innovative technologies and methods to efficiently recycle and repurpose plastic waste, creating new opportunities in the recycling industry.
3. Retail - Potential for retailers to collaborate with sustainable brands and offer more eco-friendly options, attracting consumers who prioritize environmental responsibility.