The Virgin Mobile custom is a revolutionary cellphone plan that allows consumers to customize what services they receive. This way all the standard smartphone features come unbundled and consumers can pick and choose what ones they'd like to have in their monthly plan.
Virgin Mobile, in conjunction with Sprint, created the mobile data plan Custom as a way to appeal to multiple phone users with different needs. The idea is that users can choose how much data they'd like to get each month and pay from there. The first package is $12 and comes with unlimited data to either Facebook, Twitter, Instagram or Pinterest. If consumers want unlimited data to all four they can pay $22 a month and the prices move up from there. There's even an option to add unlimited music streaming for $5 a month. This is a great way to target a wide variety of consumers who want different kinds of coverage in their mobile plans.
Customizable Phone Plans
Virgin Mobile Custom Lets Smartphone Users Handpick Their Plans
Trend Themes
1. Customizable-phone-plans - Disruptive innovation opportunity: Offering customizable phone plans allows consumers to tailor their plans to their specific needs, increasing customer satisfaction and loyalty.
2. Unbundled-smartphone-features - Disruptive innovation opportunity: Unbundling smartphone features allows consumers to choose and pay for only what they need, creating a more personalized and cost-effective mobile experience.
3. Targeting-multiple-consumer-needs - Disruptive innovation opportunity: Designing mobile plans that appeal to users with different needs allows for a larger customer base and increased market share.
Industry Implications
1. Telecommunications - Disruptive innovation opportunity: Customizable phone plans can shake up the telecommunications industry by challenging traditional pricing models and offering more flexibility to consumers.
2. Mobile Network Providers - Disruptive innovation opportunity: Mobile network providers can capitalize on the trend of customizable phone plans by offering differentiated services and attracting a wider range of customers.
3. Online Music Streaming - Disruptive innovation opportunity: Integrating unlimited music streaming into mobile plans at an affordable price can disrupt the online music streaming industry and drive adoption of their service.