Virgin Airlines' campaign is enabling consumers to crowdsource their next flight in a creative initiative titled 'Where I Want for Christmas.'
The company's campaign is targeting the average consumer, who may need a little extra help to purchase an expensive flight. Throughout the campaign, the airline will serve as a platform that will allow passengers to politely ask family members for money. In order to participate, users must create a profile through the company's website, which outlines personal information, in addition to where the individual would like to go. From there, the user can set a target amount, and detail the amount they can contribute. Once completed, users can send invitations to friends and family, requesting a small cash amount, in lieu of a Christmas present.
Crowdsourcing Airline Campaigns
Virgin Airlines' Initiative is Helping People Fund Their Holidays
Trend Themes
1. Crowdsourced Travel - Opportunity for airlines to tap into average consumer demand for alternative payment options and offer in-platform crowdfunding solutions for travel.
2. Innovation in Payment Solutions - Financial technology companies and other businesses in the travel industry can explore new payment methods through crowdfunding options and enhanced payment platform integrations.
3. Personalized Campaigns - Businesses in the travel industry can provide more tailored marketing campaigns focused on individual customer needs and preferences.
Industry Implications
1. Airline Industry - Airlines can explore innovative ways to generate revenue and cater to changing consumer demands with personalized, in-platform, and crowdfunding travel solutions.
2. Financial Technology Industry - Financial technology companies can seize the opportunity to offer payment solutions, such as crowdfunding and microloan integration, for travel expenses.
3. Travel Industry - Companies in the travel industry can partner with airlines to leverage in-platform crowdfunding and payment solutions to help meet traveler demands, increase revenue, and improve the customer experience.