A hit on the Russian version of YouTube, this song called 'Song for Sarah' by Vlad and Boris, comes from Russia with love to their neighbor Sarah Palin.
Complete with crappy dancing (a blend of rap, aerobics and erotica), tragic clothing, and a singer armed with a telescope for daily across continent spying on Mrs Palin, the scene is Borat meets stalker!
Sorry boys, I doubt you will be entering Mrs Palin's airspace any time soon.
Implications - The digital age has allowed for viral advertising from businesses and artists, reaching customers in a new and effective way. Businesses can market to young buyers by incorporating humor and public figures into their advertisements, breaking away from the traditional commercial and creating a memorable ad that will attract both consumer and media attention.
Sarah Palin Music Tributes
'Song for Sarah' is a Russian YouTube Hit
Trend Themes
1. Viral Music Tributes - Businesses can leverage viral music tributes to public figures to create memorable ads that attract consumer and media attention.
2. Humorous Advertising - Incorporating humor into advertising is an effective way to market to young buyers in the digital age.
3. Unique Viral Content - Creating unique and quirky viral content like 'Song for Sarah' can enable businesses to reach a wider audience and stand out in a crowded market.
Industry Implications
1. Music Industry - The music industry can create viral music tributes to public figures, which can attract millions of views and reach a wider audience.
2. Advertising Industry - Humorous advertising can help companies break away from traditional commercials and create memorable ads that resonate with consumers and attract media attention.
3. Content Creation Industry - The popularity of 'Song for Sarah' highlights the potential for unique, quirky and viral content to be created by content creation companies, which can help their clients reach a wider audience and stand out in the market.